The Next Media Company Culture

@RABaguma “Company culture is so hot right now. Today we are 328 people-strong. To Football lovers that are about 30 teams. The @premierleague is just 20 teams (but about 500 players). Culture can transform much as it can destroy.” #NextMediaTalks#NextMediaCulture

Culture is the tacit social order of a company. When properly aligned Personal values, Drives, and Needs, Culture can unleash Tremendous amounts of energy, Transformation. Culture & Strategy are married bedfellows, for better and for worse.

Avoid chaos as you grow with ever more high-performance people. Obey the rule and follow the guidelines BUT don’t fixate on the rules. Remember, informality attracts creativity.

Rogers Baguma

“We have a unique window of opportunity. In the previous years, it was important for us to clarify the strategy and reshape the organization. Now the strategy is set and we cannot question it again. It’s Execution, Execution, Execution!”

Purpose = Meaningful to self + Consequential to the world. @KKariisa “Culture is the pattern of behavior that is reinforced by people and systems over time.”

“To change is difficult. Not to change is Fatal!”

Kin Kariisa

Danze Edwin

Danze Edwin

Danze Edwin is a Ugandan Digital Marketer, Content Curator, Television Show host, Producer, Gamer, Creative, Media Personality, Social Media Influencer, and Brand Ambassador. He has 10-year experience in Digital Marketing, where I have worked with/for lead advertising agencies in Uganda; TBWA, Fireworks Advertising, Fideli, and Next Com (Where he is currently the Head of Digital Marketing) He has curated and collaborated on global campaigns with Brands like; Deutsche Welle, Voice of America, Activision, Call of Duty Mobile, Warner Bros, Disney and Marvel Studios. He has worked on Campaigns like; 77% Percent, DW in Good Shape, DW Eco-Africa, Call of Duty Mobile, Games and Politics Exhibition, Africa release Movie Premiers like Joker, Avenger Infinity War, Avengers End Game, Wonder Woman 84, Kong vs Godzilla, Mortal Kombat 2021, Afrimaxx to mention but a few. Locally, he has worked on campaigns with brands like Crown Beverages, Century Bottling, Nile Breweries, Uganda Breweries, Total Energies, Vivo Energies, Statehouse anti Corruption Unit, URA, NSSF, and so many more. Danze Edwin is currently the head of Digital Marketing at Next Media. He is trained by Deutsche Welle, BBC World Services, Voice Of America, and the US Agency for Global Media

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