Taasa Obutonde Launched at the Next Media Park

Next Media Services in partnership with the National Environmental Authority, Vivo Energy Uganda, Uganda Breweries, and Stanbic bank have launched an environmental campaign dubbed “Taasa Obutonde”, that is aimed at saving mother nature.

The campaign is based on the 3Rs of Reduction, Reuse, and Recycling of plastics that will help in the sustainability of the environment.

Uganda, according to available data still ranks high on the list of countries with high plastic disposal and management on the African continent.

Plastics, too many Ugandans, are more of a way of life, something that continues to bother environmentalists.

The ‘Taasa Obutonde’ campaign head and Next Media head of marketing, Pamela Adong said that even if plastics are a way of life, there is a need to manage them well.

“So we are not saying that get rid of plastics completely. If we do that, then we are not being realistic,” Adong said.

“What we are saying is that just like our other colleagues in other countries, can we co-exist with plastics and manage them in a more responsible way? This is achievable”

Next Media Services Chief Executive Officer Kin Kariisa said that the campaign follows success drawn from the ‘Tuve ku Kaveera’ campaign.

“The ‘Tuve ku Kaveera’ campaign closed very many factories, it made our legislators tweak some laws and starting today, we are yet again launching another serious campaign that will last three years to change the mindset of Ugandans [on plastics],” Kariisa said.

Alvin Mbugua, the managing director of Uganda Breweries Limited (UBL) said that since many of the agro-based industries in Uganda rely a lot on raw materials from the environment, they need ways to come up with sustainable habits.

“For a company to exist, we need the environment and if we cannot protect the environment from day one, then what will be there to feed the inputs to our company. It is a challenging point because then our existence is in question,” Mbugua said.

Dr. Tom Okurut, the executive director of the National Environmental Management Authority (NEMA) said that the campaign is timely as NEMA, they are happy to be part of it.

Gilbert Assi, the Managing Director of Vivo Energy Uganda said: “We have to behave in the right way. We have to be accountable for whatever we are doing and to make sure that sustainability becomes the backbone of everything we do.”

The new “Taasa Obutonde” campaign follows the success of the Tuve ku Kaveera campaign that registered massive success which helped in the

enforcement of reduction in plastic use by Ugandan companies.

Danze Edwin

Danze Edwin

Danze Edwin is a Ugandan Digital Marketer, Content Curator, Television Show host, Producer, Gamer, Creative, Media Personality, Social Media Influencer, and Brand Ambassador. He has 10-year experience in Digital Marketing, where I have worked with/for lead advertising agencies in Uganda; TBWA, Fireworks Advertising, Fideli, and Next Com (Where he is currently the Head of Digital Marketing) He has curated and collaborated on global campaigns with Brands like; Deutsche Welle, Voice of America, Activision, Call of Duty Mobile, Warner Bros, Disney and Marvel Studios. He has worked on Campaigns like; 77% Percent, DW in Good Shape, DW Eco-Africa, Call of Duty Mobile, Games and Politics Exhibition, Africa release Movie Premiers like Joker, Avenger Infinity War, Avengers End Game, Wonder Woman 84, Kong vs Godzilla, Mortal Kombat 2021, Afrimaxx to mention but a few. Locally, he has worked on campaigns with brands like Crown Beverages, Century Bottling, Nile Breweries, Uganda Breweries, Total Energies, Vivo Energies, Statehouse anti Corruption Unit, URA, NSSF, and so many more. Danze Edwin is currently the head of Digital Marketing at Next Media. He is trained by Deutsche Welle, BBC World Services, Voice Of America, and the US Agency for Global Media

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