NBS Television’s “Taasa Obutonde” encourages recycling of Plastics to save the environment.

Informing to transform Uganda can not just be insinuated in our mission tagline as a Group or as a slogan for NBS Television – associating with it calls for action, and that is exactly what “Taasa Obutonde means to us; an opportunity to act.


Through our campaign, we have consistently unpacked the dangers of the irresponsible use of plastics and the impact of the disposal on the environment, human and animal life by especially highlighting the role we as Ugandans play in this destruction.


The three Rs – Reduce, Reuse, Recycle, are central to the “Taasa Obutonde” campaign, and the involvement of partners such as the Plastic Recycling Industry (PRI) has been priceless for us.


“The rate at which our environment is being wasted, if I could put it that way, is shockingly high, and all the support that we can get on CSRs like Taasa Obutonde is very much appreciated, in fact priceless. The work they do for this nation, although not so publicized, is very commendable,” said Next Media Services Head of Brand and Communications, Desire Derekford Mugumisa.


The Plastic Recycling Industry (PRI) is the largest processing plant for waste plastic in Uganda. It is affiliated with Coca-Cola. At PRI, waste plastic is transformed into flake products which are mostly sold to foreign markets. These are then used to manufacture a range of products like polyester fibers (a base material for the production of clothing, pillows, carpets, etc.), polyester sheets, strapping, or back into PET bottles. Trucks regularly move to this place to offload plastic collected from different parts of the country. The plastic is shredded into flakes at the processing plant and packaged ready for export or local use.

Danze Edwin

Danze Edwin

Danze Edwin is a Ugandan Digital Marketer, Content Curator, Television Show host, Producer, Gamer, Creative, Media Personality, Social Media Influencer, and Brand Ambassador. He has 10-year experience in Digital Marketing, where I have worked with/for lead advertising agencies in Uganda; TBWA, Fireworks Advertising, Fideli, and Next Com (Where he is currently the Head of Digital Marketing) He has curated and collaborated on global campaigns with Brands like; Deutsche Welle, Voice of America, Activision, Call of Duty Mobile, Warner Bros, Disney and Marvel Studios. He has worked on Campaigns like; 77% Percent, DW in Good Shape, DW Eco-Africa, Call of Duty Mobile, Games and Politics Exhibition, Africa release Movie Premiers like Joker, Avenger Infinity War, Avengers End Game, Wonder Woman 84, Kong vs Godzilla, Mortal Kombat 2021, Afrimaxx to mention but a few. Locally, he has worked on campaigns with brands like Crown Beverages, Century Bottling, Nile Breweries, Uganda Breweries, Total Energies, Vivo Energies, Statehouse anti Corruption Unit, URA, NSSF, and so many more. Danze Edwin is currently the head of Digital Marketing at Next Media. He is trained by Deutsche Welle, BBC World Services, Voice Of America, and the US Agency for Global Media

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