COVID-19 redefined us – Next Media CSO Joseph Kigozi

Our Chief Strategy Officer, Joseph Kigozi, has this Tuesday, 23rd November 2021, been hosted on a panel at the Kampala Innovation Week to speak on the opportunities the media sector presents for work in the COVID-19 pandemic.

For Next Media Services, the #COVID19UG pandemic was a taste of character for management and staff, and it’s through these kinds of challenges, you start thinking of how to survive and be innovative.”

 

With many a media house running out of business at the height of the COVID-19-induced lockdowns in Uganda, Kigozi also spoke about how Next Media Services managed to survive.

 

“The pandemic has redefined the role of media. We have been able to grow businesses, create and be that platform for timely and accurate information. Open up opportunities by developing programs that change people’s mindsets and help young people harness their potential,” Kigozi stated, adding,

 

“As media, we must understand that the game keeps changing. We can’t have the same approach. The people we used to talk to 10 years ago are gone. We need to be able to speak to the times and new ideas.”

The 2021 Kampala Innovation Week is themed “Harnessing the power of innovation and entrepreneurship for Uganda’s digital transformation, job creation, and economic sustainability.”

Danze Edwin

Danze Edwin

Danze Edwin is a Ugandan Digital Marketer, Content Curator, Television Show host, Producer, Gamer, Creative, Media Personality, Social Media Influencer, and Brand Ambassador. He has 10-year experience in Digital Marketing, where I have worked with/for lead advertising agencies in Uganda; TBWA, Fireworks Advertising, Fideli, and Next Com (Where he is currently the Head of Digital Marketing) He has curated and collaborated on global campaigns with Brands like; Deutsche Welle, Voice of America, Activision, Call of Duty Mobile, Warner Bros, Disney and Marvel Studios. He has worked on Campaigns like; 77% Percent, DW in Good Shape, DW Eco-Africa, Call of Duty Mobile, Games and Politics Exhibition, Africa release Movie Premiers like Joker, Avenger Infinity War, Avengers End Game, Wonder Woman 84, Kong vs Godzilla, Mortal Kombat 2021, Afrimaxx to mention but a few. Locally, he has worked on campaigns with brands like Crown Beverages, Century Bottling, Nile Breweries, Uganda Breweries, Total Energies, Vivo Energies, Statehouse anti Corruption Unit, URA, NSSF, and so many more. Danze Edwin is currently the head of Digital Marketing at Next Media. He is trained by Deutsche Welle, BBC World Services, Voice Of America, and the US Agency for Global Media

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