NBS TV was right inside the Omoro by-election with 360-degree coverage, the only media house that went over and above until the winner was announced. With two bureau chiefs and one senior journalist, the team covered the election for seven days.
After the sudden demise of the Speaker of Parliament, Jacob Oulanyah, the Omoro parliament seat fell empty, calling for a by-election. As a norm, NBS Television deployed the best resources and talent to broadcast the election results to Ugandans.
The station took it a step further to televise the Omoro debate, where unveiled contestants publicised their manifesto, aiding citizens to make the right choice about their area members of Parliament.
Foot soldiers traversed all the sub-counties and polling stations to give live updates. The coverage was an extreme success; NBS Television brought Omoro to the world during this coverage.
According to Canary Mugume, NBS Senior Journalist, the coverage was successful because cameras were stationed in places that matter, “the debate of the candidates was also a huge factor in the election as it gave viewers insight into what the candidates were promising, and it helped viewers make an informed choice”.
Citizens appreciated the complete coverage as it shed light on each candidate, their capability, manifesto and thinking. It was the last TV station to announce the winner and even did a follow-up in-depth one-on-one with the election winner (Andrew Ojok Oulanyah) on NBS Face-Off that airs every Sunday from 5:00 pm to 6:00 pm.