We have launched, NBS Sport, a 24-hour sports-dedicated channel.

NBS Sport is our new dedicated sports broad- casting channel, NBS Sport, which has been innovated to offer viewers premium Ugandan sports content, premised on the group’s unique live-action and coverage DNA, but also including talk, magazine and highlights shows.

The TV channel, available in HD and SD on DStv, StarTimes, Free-To-Air, and stream- ing exclusively on Afro Mobile, is live 24-hours a day and officially kicks off operations with live National Basketball League action between the UPDF Tomahawks and City Oilers.

“We have put together a platform where Ugandan sport can leave the back pages and small segments of daily content – Ugandan sport now has a home,” said Joseph Kigozi, the Next Media Deputy Group CEO, and NBS Sport General Manager.

Kigozi added, “Sport can be a source of income for all stakeholders. A dedicated channel like NBS Sport is a great start on that journey. We look forward to working with all involved to make this a success.”

NBS Sport General Manager Mr. Joseph Kigozi

With partnerships already secured with federations, including the Federation of Uganda Basketball Associations, Uganda Boxing Federation, Uganda Athletics Fed- eration, Federation of Motorsports Clubs of Uganda, the Pool Association of Uganda, and Uganda Chess Federation, among so many others, NBS Sport viewers can count on premium sports content, along with access to programming covering interna- tional sports news, magazine and highlights shows.

“NBS Sport allows us to play in a unique gap for an audience across demographics that we didn’t already do with our existing brands,” Kin Kariisa, the Next Media Group CEO, said.

Kariisa then added, “With NBS Sport, we want to play as big as we always do – we fully understand the mantle to add the deserved great value sports needs in this country, and we are hopeful that with our job done well, sports policy in our country will be positively affected.”

The Deputy Speaker of the Parliament of Uganda, Rt. Hon. Thomas Tayebwa was the Guest of Honour at the NBS Sport launch event held at the Sheraton Kampala Hotel. He was accompanied by, among others, the Minister of Information, Communica- tions Technology and National Guidance, Dr. Chris Baryomunsi, and State Minister for Sports, Hon. Hamson Obua.


About NBS Sport

NBS Sport is Uganda’s only 24-hour sports television station, shaping the narrative through Live Coverage and analysis of sports current affairs, events, business, enter- tainment and more around the country and beyond.

NBS Sport is available on DStv Channel 377, StarTimes Channel 255, Free-To-Air Channel 34, and exclusively streamed via Afro Mobile.

For more information;
Desire Derekford Mugumisa Head of Corporate Affairs
+256 782 399 344 [email protected]

Danze Edwin

Danze Edwin

Danze Edwin is a Ugandan Digital Marketer, Content Curator, Television Show host, Producer, Gamer, Creative, Media Personality, Social Media Influencer, and Brand Ambassador. He has 10-year experience in Digital Marketing, where I have worked with/for lead advertising agencies in Uganda; TBWA, Fireworks Advertising, Fideli, and Next Com (Where he is currently the Head of Digital Marketing) He has curated and collaborated on global campaigns with Brands like; Deutsche Welle, Voice of America, Activision, Call of Duty Mobile, Warner Bros, Disney and Marvel Studios. He has worked on Campaigns like; 77% Percent, DW in Good Shape, DW Eco-Africa, Call of Duty Mobile, Games and Politics Exhibition, Africa release Movie Premiers like Joker, Avenger Infinity War, Avengers End Game, Wonder Woman 84, Kong vs Godzilla, Mortal Kombat 2021, Afrimaxx to mention but a few. Locally, he has worked on campaigns with brands like Crown Beverages, Century Bottling, Nile Breweries, Uganda Breweries, Total Energies, Vivo Energies, Statehouse anti Corruption Unit, URA, NSSF, and so many more. Danze Edwin is currently the head of Digital Marketing at Next Media. He is trained by Deutsche Welle, BBC World Services, Voice Of America, and the US Agency for Global Media

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