NBS TV has launched a revamped version of its flagship English news bulletin, ‘Live At 9’, reaffirming its dedication to innovation and excellence in news delivery.
The launch event, held at Next Media Park, was graced by Minister for ICT and National Guidance, Dr. Chris Baryomunsi, as the Chief Guest. The revamp is a response to the evolving media landscape and diverse audience needs.
Deputy Group CEO, Joseph Kigozi, emphasized the importance of adapting to global trends and preferences, particularly among younger demographics. Panelists Abaas Mpindi and Edward Nimusiima stressed the need for journalist-audience connection, resonating storytelling, and content simplification.
Group CEO, Kin Kariisa, reiterated Next Media’s commitment to accessible, balanced, and innovative content. Minister Chris Baryomunsi commended the efforts, urging persistence in this transformative journey.
The revamped ‘Live At 9’ bulletin, anchored by Canary Mugume, Samson Kasumba, Sheila Tusiime, and Isabella Tugume, promises to deliver trustworthy, balanced, and engaging news, solidifying Next Media’s position as a leader in Uganda’s media landscape. This update reinforces Next Media’s commitment to informing and transforming Ugandan society, constantly evolving to deliver the best news experience.
Next Communication Limited