Our very own Chief Marketing Officer, Danze Edwin, was inspiring young minds at the Uganda Entrepreneurship Congress & Students Expo 2024, held at Makerere University!
Under the theme “Entrepreneurship as a Catalyst for Inclusive Growth,” the congress brought together passionate young entrepreneurs eager to learn and grow. Prof. Barnabus Nawangwe, Vice Chancellor of Makerere University, graced the event as the Guest of Honor, with an empowering keynote address from the Minister of State for Youth and Children Affairs, Balaam Ateenyi.
Danze shared valuable insights with these young entrepreneurs, emphasizing the power of media in business success. He encouraged the audience to focus on:
Content Creation & Design – Your story is your brand. Be creative and unique!
Analytics & Tracking – Understand your audience and let data guide your strategy.
Customer Engagement Support – Building relationships is key to growth.
Social Media Management – Be present where your audience is!
Danze’s advice? “Invest your time and money in platforms that make sense for your business. The number one tool you own to promote your business is your smartphone.”
The future of Ugandan entrepreneurship is bright, and we’re proud to be part of this journey of informing to transform.