Next Media engaged with leaders from the United Boda Boda Riders Cooperative Union, the team behind the newly launched Union App Uganda, in a meeting focused on transforming one of Uganda’s most essential sectors—the boda boda industry.
The boda sector plays a vital role in Uganda’s day-to-day movement and economic fabric. Through this partnership, Next Media and the Union have committed to work together on initiatives that will uplift and protect riders across the country. Our collaboration will focus on two key areas:
Financial Literacy: Empowering riders with knowledge and tools to manage their earnings better and plan for the future
Road Safety: Leveraging our #LinnyaStep campaign to raise awareness and promote safer riding habits—because every life on the road matters
Adding to this, we will inject the vibrant energy of #SanyukaOwakabi, celebrating and elevating everyday Ugandans who keep our communities moving.
This partnership reflects our continued commitment to using media as a tool for transformation—not just informing, but impacting lives where it matters most.
