Next Media Group CEO Kin Kariisa held an inspiring conversation with King Saha, one of Uganda’s leading musical talents, centered on the transformative power of the creative industry and the role media can play in amplifying it.
The dialogue highlighted a shared belief: Uganda’s creatives hold unmatched influence, and with unity, this power can be channeled into opportunities for young people, economic growth, and national inspiration.
While music airplay remains essential, the conversation emphasized the need for media to go beyond the music—to tell the full stories of artistes, spotlight their journeys, and create meaningful platforms that allow the industry to grow and inspire.
As a demonstration of this belief in action, Next Media will proudly premiere King Saha’s brand-new music video this Friday, exclusively on AfroMobile and #NBSAfter5. This milestone isn’t just about a new release—it represents a new era of collaboration between creatives and media, built on purpose, shared vision, and the potential to shape Uganda’s cultural and economic landscape.
At Next Media, we remain committed to supporting Uganda’s creative economy—not just by broadcasting but by building, shaping, and championing it.
