Joy Mwangi

Joy Mwangi is the Chief Marketing & Ventures Officer at Next Media, where she leads the organization’s growth agenda across marketing, innovation, strategic partnerships, audience development, and commercial ventures. With over a decade of experience in growth marketing, digital transformation, and the creative economy, Joy has established herself as a forward-thinking leader shaping conversations around Africa’s digital future.

Her career sits at the intersection of media, technology, entrepreneurship, and innovation. Before joining Next Media, Joy co-founded Twiva, a creator economy platform focused on equipping creators and young entrepreneurs with tools, skills, and opportunities to succeed in the digital space. Through her work, she has contributed to the growth of creator-led commerce, influencer marketing, and digital entrepreneurship across multiple African markets.

At Next Media, Joy drives initiatives focused on brand growth, audience expansion, strategic innovation, and ecosystem partnerships that position the company at the forefront of Africa’s evolving media landscape. She is passionate about building platforms that create opportunities for businesses, creators, and young people through technology, storytelling, and innovation-led growth.

Throughout her career, Joy has led partnerships and projects involving multinational corporations, government institutions, and development organizations across areas such as youth employment, workforce development, digital economies, and entrepreneurship. Her ability to combine strategic thinking with execution excellence has made her a respected voice in innovation and brand growth.

Guided by her leadership philosophy, “Build People. Build Systems. Build Impact,” Joy believes sustainable success comes from investing in people, strengthening systems, and delivering meaningful impact. Her leadership style blends empathy, accountability, and innovation while nurturing future leaders and high-performing teams.

Joy holds a Master of Science in Marketing Management, a Professional Certificate in Marketing from CIM, and a Bachelor’s Degree in Communication and Public Relations. She has also undertaken executive leadership training in youth employment, the future of work, digital economy, innovation, and entrepreneurship, including certification from the International Training Centre of the International Labour Organization in Turin, Italy.

Outside work, Joy is passionate about mentorship, leadership development, entrepreneurship, and conversations around Africa’s future of work. She enjoys public speaking, travel, reading, and supporting initiatives that create pathways to economic inclusion and youth empowerment.