Melvin Moses Kiyimba

Melvin Moses Kiyimba is the Head of Streaming, where he leads the charge in content distribution across platforms like Afro Mobile, YouTube, DAZN, and more. His role involves ensuring seamless streaming performance, securing key partnerships with ISPs, telecoms, and device manufacturers, and driving the digital transformation of the company. He combines technical expertise with creative strategy to keep Next Media at the forefront of the digital media industry.

With over 10 years of experience, Melvin’s background spans leadership roles at Fireworks Advertising, where he led creative services and content strategy. This foundation in advertising and multimedia has been vital in his current role, where he oversees the expansion of digital platforms and ensures content reaches wider audiences.

Melvin’s approach to leadership is straightforward: he balances innovation with technical precision. His drive stems from a passion for telling African stories in an authentic, engaging way. He believes in the power of data to inform decisions, quoting W. Edwards Deming: “Without data, you’re just another person with an opinion.”

Outside of work, Melvin enjoys reading, writing, and exploring music, alongside a keen interest in Formula One racing. A unique personal touch—he doesn’t wear jeans—adds a layer of individuality to his already distinct professional persona.