Uganda’s home of sports, Sanyuka Television, is relaying all the Olympics action

Joseph Kigozi on the Morning Breeze

Uganda’s home of sports, Sanyuka Television, is relaying all the Olympics action, emphasizing the Ugandan contingent.

Uganda took 25 athletes in athletics, boxing, rowing, and swimming, captained by Joshua Cheptegei, a favorite for gold in the 5,000 and 10,000 M categories.

This is not the first time Sanyuka TV has brought international sporting games to the people. They have aired big and small events, tournaments and leagues, and will continue to do so. Examples are the Pearl of Africa Rally, 3 on 3 Africa Basketball Championship, Kickboxing, the StarTimes UPL, StarTimes FUFA Big League, the English Premier League, the Bundesliga, among others… and now the Olympics.

Joseph Kigozi on the Morning Breeze
Joseph Kigozi on the Morning Breeze

Speaking on NBS Morning Breeze, Joseph Kigozi, Next Media Chief Strategy Officer and General Manager Sanyuka TV, noted that Sanyuka TV shall be giving its viewers a 360-coverage of the games, “With this, we aim to be bigger and better than ever before.

Sanyuka TV has continued to grow since its inception. Currently, 93% of sports viewers rely on Sanyuka TV for local sports content, according to the 2020 Ipsos Central View Survey report. Furthermore, it is the second-highest station with top-of-mind awareness among all Luganda stations.

Danze Edwin

Danze Edwin

Danze Edwin is a Ugandan Digital Marketer, Content Curator, Television Show host, Producer, Gamer, Creative, Media Personality, Social Media Influencer, and Brand Ambassador. He has 10-year experience in Digital Marketing, where I have worked with/for lead advertising agencies in Uganda; TBWA, Fireworks Advertising, Fideli, and Next Com (Where he is currently the Head of Digital Marketing) He has curated and collaborated on global campaigns with Brands like; Deutsche Welle, Voice of America, Activision, Call of Duty Mobile, Warner Bros, Disney and Marvel Studios. He has worked on Campaigns like; 77% Percent, DW in Good Shape, DW Eco-Africa, Call of Duty Mobile, Games and Politics Exhibition, Africa release Movie Premiers like Joker, Avenger Infinity War, Avengers End Game, Wonder Woman 84, Kong vs Godzilla, Mortal Kombat 2021, Afrimaxx to mention but a few. Locally, he has worked on campaigns with brands like Crown Beverages, Century Bottling, Nile Breweries, Uganda Breweries, Total Energies, Vivo Energies, Statehouse anti Corruption Unit, URA, NSSF, and so many more. Danze Edwin is currently the head of Digital Marketing at Next Media. He is trained by Deutsche Welle, BBC World Services, Voice Of America, and the US Agency for Global Media

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