Following the success of ‘Kyaddala, It’s Real Season One,’ which also aired on NBS Television in 2019, Reach A Hand Uganda is set to launch Season Two, which will air on NBS Television. ‘Kyaddala, It’s Real’ is a Pan African edutainment mini-series that showcases different challenges and struggles most youth go through and how to overcome them.
The show mainly targets young people, emphasising themes like life skills empowerment for young people (covering education, livelihoods, and women empowerment), HIV and its impact on young people, and teenage pregnancy.
The second season will follow the lives of the top lead actors in a university setting as they move on to a different stage in life. It also brings new twists and turns to young people’s lives as they face new challenges at an advanced level of education.
“We are one of the few platforms that have for more than five years met the UCC quota for local content, and this is something we intend on keeping going – Uganda first, ALWAYS.”
Facilitating the growth of Ugandan arts is important for us, and ‘Kyaddala, It’s Real Season Two’ is a great platform for our success to impact these actors, directors, and producers of this content,” Joseph Kigozi, the Next Media Services Chief Strategy Officer and Deputy Group CEO states.
In 2019, The National Association of Broadcasters (NAB) chairperson, also Next Media Services Group CEO, Kin Kariisa, agreed to adopt the 70% local content requirement by the Uganda Communications Commission, and NBS Television has since done this and more to promote local content. Local content broadcasting is very important in promoting cultural identity, diversity and employment for people in the local film industry.
Next Media Commitment to promoting Local Content
Next Media Services is conscious that 70% of the population is young people and tailoring content that speaks to them is a great way to contribute to the nation’s growth. Over the years, Next Media Services has promoted local content, and with Kyaddala, Next Media is revolutionalising the way they talk to young people. It’s an opportunity to talk to them in ways they are passionate about. And what better way than through local content that they easily relate to? Airing local content is not only going to empower and uplift the young people; it’s an opportunity to develop the local film industry, promote local content and give value to creatives in Uganda.