Award-winning artist Sheebah Karungi recently met with Next Media Group CEO Kin Kariisa and the leadership team to discuss her much-anticipated ‘Return of the Queen’ concert and explore opportunities for deeper collaboration with Uganda’s leading media group.
The discussions spanned plans for the upcoming show—which is already generating significant excitement—as well as potential mentorship initiatives leveraging Sheebah’s experience in building a strong, consistent personal brand. Her vision positions her not only as a performer but also as a mentor and influential voice for Uganda’s next generation of creatives.
The meeting also highlighted values central to Sheebah’s enduring success—discipline, focus, and intentionality—that resonate closely with Next Media’s culture of excellence.
This engagement lays the foundation for a growing partnership between Sheebah and Next Media, from promoting the ‘Return of the Queen’ concert to developing long-term mentorship and strategic collaborations aimed at uplifting Uganda’s creative economy.
