As Uganda moves closer to the 2026 General Elections, NBS TV has once again proven why it stands as the nation’s Election Home, delivering comprehensive, real-time coverage of the nominations from every corner of the country.
From the early morning updates on NBS Morning Breeze to the rolling live reports across the day and in-depth analyses on NBS Live at 9, NBS TV ensured Ugandans stayed fully informed as candidates stepped forward to seek the mandate of the people.
This operation was nothing short of a newsroom-wide marathon powered by Next Media’s multi-platform strategy. Teams were deployed across Uganda, with bureau chiefs and field reporters bringing live updates, interviews, and analysis straight from nomination centers. Every moment was captured and broadcast on TV, AfroMobile, radio, and social media, ensuring that Ugandans could follow the process seamlessly from wherever they were.
“At Next Media, we understand that our audiences are everywhere,” shared Danza Edwin John, Head of Marketing, NextCom. “That’s why we committed to a 360° approach, using all available platforms, including TV, radio, AfroMobile, and social media channels like TikTok, X, and Instagram to deliver election coverage that’s inclusive, accessible, and relevant to every Ugandan.”
The coverage didn’t just stop at traditional news reporting. Through the Gen Z Breakdown, NBS TV engaged younger audiences with simplified explainers and interactive updates, ensuring that even first-time voters understood the importance of the nomination process and the road ahead.
Across every platform, NBS TV’s team of professional journalists reported unapologetically and accurately, delivering balanced stories that captured both the political pulse and the human stories shaping this election season.
From the field reporters to the studio anchors, digital teams to producers, it was an all-hands-on-deck effort that exemplified Next Media’s commitment to informing to transform, giving Ugandans the information they need to participate meaningfully in the democratic process.
With the nominations now complete, NBS TV remains steadfast in its mission to continue bringing the 2026 elections to Ugandans live, accurately, and in real time, across every platform, for every citizen, everywhere.
